The beginning of art direction on the web

If Jeffrey Zeldman got this right – and at this point in time I think he does – then hi summarized it pretty well:

Larger type — type that actually encourages the reader to sit back in her chair — plus radically uncluttered interfaces and (when budget permits and the story merits it) art direction are the way to do it. Derek Powazek’s late lamented {fray} (1996 — remnant here) and Lance Arthur’s Glassdog were the first sites to do real art direction on the web. Jason Santa Maria’s personal site was a later, brilliant exponent of art direction on the web. (See “Previous/Embarrassing Editions.”)

The above two sentences are found on Zeldman’s own website, pertaining to a broader outlook on the state of the design industry as it relates to presenting the news.